Wednesday, May 20, 2009

at 5:02 AM Posted by suresh

Building an Flash Games Arcade
Lesson 1 Choosing a Domain

Your Domain Name Should Be Your Arcades Sites Name

Naming your site after your domain may seem obvious to you, but you'll be surprised to learn that not every Arcade is named after the domain name.
Naming a Arcade after its domain name is important, for the simple reason that when people think of your website, they'll think of it by name, For example, when people think of the arcade site rosiecatgames.com, they don't have to wonder what URL to type into their browser to get there. The name of the Arcade is also the URL.

Should you get a hyphenated name?

Disadvantage: It's easy to forget the hyphens when typing a name. Many users are used to typing things like rosiecatgames.com but not rosie-cat-games.com. They'll probably leave out the hyphens and wind up at your competitor's Arcade
Advantage: Search engines can distinguish your keywords better and thus return your site more prominently in search results for those keywords occurring in your domain name..


Keep it short

Although some places allow you to register a name with up to 63 characters, you have to keep in mind that people need to be able to remember it, and easily type it into their browser. Try to register the shortest name that your customers and visitors will associate with your Website. The general rule of thumb is, keep it under seven characters when possible.

Do search engines care if you have Keywords in your Arcades Domain Name?

Of course they do. Think of all the things you can easily do to tweak your ranking once Google has indexed your site, a few other sites have linked to it, and it is listed in Open Directory. Want to change a paragraph of text, or a page title? Dead easy. Change the background color, the font? Done.
The hardest to change is your domain name. Everything starts with the domain name, and the words you choose for it are important to you, and they reflect either the name of your site, or its topic. Search engines know this, and they give weight to the words in your domain name.

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